AFTERWORLD ORGANICS hair care products: Sense and Sensitivity

Afterworld Organics founder Deirdre Novella, a top stylist in NYC and Brooklyn, opened Badlands Salon & Barber in Park Slope in 2012. After years spent styling hair for New York’s top runway shows, she yearned for a broader aesthetic, one that promoted attainable beauty standards based on inclusivity.

Deirdre’s own chemical sensitivities plus her deep respect for the Earth and all of its inhabitants inspired her to create products that contained simple, natural, gender-neutral ingredients. When it came time to name the line, she imagined that this non-toxic, eco-conscious approach would be an important component of the push to uphold the preservation of all species. The name “Afterworld” was her vote of confidence that higher awareness would ultimately prevail.

Deirdre’s product line is as effective as it is unconventional. Her targeted products are multi-taskers, all of which are restorative. The emphasis is on nourishing the hair (and skin) to re-establish manageability. Deirdre’s extensive experience with a large array of hair types was instrumental in creating this nuanced line.

Attractive glass bottles are the containers of choice. Formulas are concentrated and therefore long-lasting. Some products are designed for use on the hair and the body.

Soap & Supply is proud to carry a wide array of Afterworld hair care products, including several refillable options:

• Coco4ever Hair Masque - Made with coconut oil, shea butter, and tamanu oil, this deeply hydrating hair follicle treatment can be used as a daily dose of moisture or as a weekly 3-minute repair masque.

  
  

• Clay Cream - Clay Cream is a lightweight matte wax that delivers texture and hold. Designed for people who want a light dry style that looks like nothing is in their hair.

  
  

• Hair Glow - A color-safe, non-foaming hair cleanser consisting of a cleansing cream that simultaneously removes daily buildup and replenishes with rich moisturizers, washing and conditioning your hair in a single step (available in Amberwood, Platinum and Royal Lavender). Available in bulk refill.

• Hair Healer - A conditioning leave-in tonic that detangles, nourishes, and revitalizes the hair shaft, while protecting it from heat. Available in bulk refill.

  
  

• Grooming Lotion-A hair and body cream that performs as an excellent de-frizzer for both curly and straight hair; also wonderful as an all-over body hydrating cream.

• Moisture Lock - A curl-smoothing serum used as a gel on curly hair, and as a blow-dry tool on straight hair. Available in bulk refill.

  
  

• New Hair Serum (Day & Night)- New Hair DAY is a concentrated tincture spray of the herb Scarlett Globemallow, which is known to help with healing dandruff and slowing a thinning or receding hairline. It's also a natural thickener and volumizer. New Hair NIGHT serum is a multi-use, theraputic compound made from three powerful herbs that helps to relieve dry scalp, dandruff, and hair loss.

• Texture Mist-Creates a tousled texture with instant volume, flexible hold, and a unique, powdery finish. Refreshes limp, dry hair, increases curl retention, and can be layered on day after day without feeling sticky, tangled, or stiff. Available in bulk refill.

• Texture Paste - More of a soft pomade than the Clay Cream, it can be scrunched wet or dry into curls, smoothed into a pompadour, or applied dry to fine hair to give body. Perfect if you’ve got short or medium-length hair that wants structure and hold.

  
  

• Volume Cream Curl Whip - A do-it-all texture whip that smooths and texturizes with a soft hold that is not greasy or crunchy.